Audience

Recent research:
How do we connect with audiences off the coasts? How do we create an ongoing and deeper relationship with our members and core community? How do we tell stories that really matter (and how do we know)?

Where our work lives:
Kaiser Health News
Ashoka
The New York Times
WFYI
MozFest

Community

Recent research:
What is a meaningful experience to keep people connected to their local newsrooms? How do we build passionate advocates for public media stations?

Where our work lives:
Harvard’s Nieman Foundation for Journalism
The Poynter Institute
KQED
Berkman Klein Center for Internet and Society
Reese News Lab at UNC-Chapel Hill
The Center for Cooperative Media
Localore: Finding America

Metrics

Recent research:
What kind of onboarding makes new hires feel welcome and empowered to do their jobs? How do you talk about metrics so that they make sense to both journalists and the business office? How do we measure return on investment for our visual storytelling?

Where our work lives:
NPR
American Press Institute
Source
The Online News Association
The Association of Independents in Radio

Revenue

Recent research:
How should we spend public funding for media in order to build better-informed citizens? How can we sustain small, community newsrooms beyond advertising? How do we convert fans to donors?

Where our work lives:
Knight Foundation
The Daily Tar Heel
StoryCorps
NiemanLab
Newsgeist